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Uniquely Canadian

getClarity has compiled a comprehensive collection of Canadian data. Automotive and habitational insurance quotation data, business listings, household records, StatsCan and census information.

Download the Data Dictionary.

 

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Million
Insurance Records per month

Million
Business Listings

Million
Household Records

Personality & Community Profiles

Data Types

The getClarity data includes a wide variety of frequently updated data, both privately and publically collected.
Download all sample files and reports.
Download getClarity Overview (PowerPoint)

Automotive Insurance Quotation Data
Sample Aggregate

Habitational Insurance Quotation Data
Sample Aggregate

Census & Demographic Data
Data Dictionary

Business
Listings

Sample

Household Records

Sample

Points of
Interest

Data Dictionary

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People. Communities.

getClarity has developed 44 profiles using a sophisticated multi-variate cluster analysis to describe the people and communities across Canada.

X

CREDIT WORTHY

Personality

DOWN ON THE FARM

Personality

EMPTY NESTER

Personality

ENTERING WORKFORCE WOMAN

Personality

EXECUTIVE ON THE MOVE

Personality

FACEBOOK AND BISTROS

Personality

FAST AND FURIOUS

Personality

GOLDEN YEARS COUPLE

Personality

HOCKEY DAD

Personality

HOUSE POOR

Personality

JUST ARRIVED

Personality

JUST MARRIED

Personality

THE LANDLORD

Personality

MALL WALKER

Personality

MIDDLE MANAGEMENT

Personality

ON THE ROAD SALES

Personality

OUTDOOR ADVENTURER

Personality

PICKUP TRUCK MAN

Personality

THE RENOVATOR

Personality

SCRAPING BY

Personality

SOCCER MOM

Personality

STUDENT FEMALE

Personality

STUDENT MALE

Personality

SUBURBAN SOCIETY

Personality

TRADE & SKILLED

Personality

THE TURTLE

Personality

UPPER CRUST

Personality

WALMART WORKER WOMAN

Personality

WANNABEE

Personality

YOUNG GUN

Personality

COLLEGE TOWN

Community

COUNTRY MANOR

Community

EMERGING IN CANADA

Community

ENERGY CITY

Community

FRESH AIR AND ATV'S

Community

HEART AND SOUL

Community

LEAFY BOULEVARD

Community

NEW TO CANADA

Community

TONEY ENCLAVE

Community

URBAN SETTLEMENT

Community

STARTING OUT

Community

SUBURBAN PARKS AND ARENA

Community

ROOFER PARADISE

Community

THE QUILT

Community

Business Intelligence, reimangined.

 

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Explore the mood of every area of the country

getClarity provides a completely fresh and new insight into the Canadian population. Get neigbourhood level measurements of how anxious Canadians are feeling. Are they optimistic, nervous, confident, or unsure?

Neighbourhood Detail

Discover the emotional anxiety levels of every neighbourhood or postal code, region or province.

Time-Aware

Watch how the index can change over time. The data is updated monthly.

Sophisticated Communication

Get sophisticated with how you communicate to your customers, supporters, or prospects. Customise your message to the mood of the recipient.

Micro-Analysis

For the first time you can really analyse performance based on the state of your target market.


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getClarity has developed a number of industry specific solutions.

Automotive - Sales Forecasting

The getClarity data site - millions of automotive quotes per month - provides unique insights including daily, weekly, and monthly forecasting of sales by manufacturer, make/model, or region over almost any timeframe.

Automotive - Driveway Share Reports

Quotation data offers an in-depth look into the vehicle makeup in driveways and garages across the country.

Automotive - Campaign Analysis

Using automotive quotes as a metric, getClarity can easily spot sales activity that may be influenced by local, regional, and national television, print, or on-line campaigns.

Retail- Observation Model™

getClarity's proprietary ROM, uses parking lot data, the Competitive Impact Scoring Model™, demographic profile analysis to identify ideal locations or provide forensics for retail locations. Download Sample Ottawa Retail Observation Model.

Retail - Competitive Impact Scoring™

The Competitive Impact Scoring Model™ is a proprietary solution developed by getClarity to provide an accruate market area benchmark of the competitive landscape of any location. Download Sample Ottawa Retail Observation Model.

Political - Riding Analysis

Using the getClarity Anxiety Index™ it is now possible to inexpensively take the pulse of any political area or neighborhood and develop political insights into behaviours.

Retail- FIT Index™

The data from the PLO’s is then compared with and analyzed against the known getClarity and standard demographic data. Variables include:

Area Vehicle Age/Parking Lot Age = Vehicle Age Index
Area Vehicle Value/Parking Lot Value = Vehicle Value Index
Area Driver Age/Parking Lot Age = Driver Age Index
Area Gender %/Parking Lot % = Gender Index

General - Social Media Sentiments

getClarity will provide radius-based Twitter sentiments for any brand or issue brand.

Financial - Credit Worthy Analysis

Using the getClarity Credit Worthy Index™ which uses the Credit Worthy Profile and aggregated Credit Card purchasing data, it is now possible to take the pulse of the financial health and behaviours of any area or neighborhood across the country.



real-time. demographics. research.

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Typical GIS Workflow

There are many ways to use getClarity. Below is an example of a typical workflow using the GIS application.

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GIS Application

Visualization is often the best way to create meaning from information. The GIS mapping solution is a very powerful way to extract meaning and insight.

A geographic information system (GIS) uses geographically referenced information to allows us to view, understand, question, interpret, and visualize data in many ways that reveal relationships, patterns, and trends in the form of maps, globes, reports, and charts.

A GIS helps you answer questions and solve problems by looking at your data in a way that is quickly understood and easily shared.

getClarity supplies and updates an enormous amount of data that can be displayed as layers or heatmaps on the map. These layers can be turned on/off for analysis or comparison.

getClarity provides the following data layers:

  • getClarity Personality Profiles
  • getClarity Community Profiles
  • Canadian Demographic Data
  • Retail Data
  • Government Projects
  • Infrastructure
  • Colleges/Universities
  • Population Data
  • Household Data
  • Lifestyle Data
  • Education Data

Yes. In addition to the getClarity datasets you can also easily integrate your own data. Imagine overlaying your sales results by region or sales person, or adding your clients, prospects, vendors, leads, or competitors to see how they fit into the demographic landscape. You can add product sales data to immediately identify potential growth areas.

You will only be limited by your imagination.

Users of the system can:

  • Export any data
  • Draw shapes, freehand, and add text to the map for viewing and exporting
  • Measure distances and areas
  • Google Street View
  • Microsoft Birds Eye View
  • Print and Export
  • Road, Satellite, and Topographic views

getClarity offers a very affordable standard subscription version and a customized option.

Please contact us for more information or to arrange a demo.


 

reports

Generate reports and display your data in any format.

JULY 2013 Toyota/Lexus Sample Summary - Data retrieved from the getClarity July 2013 VICC file - getClarity. The data represents automotive insurance quote activity on 2013 (new) vehicle sales during July 2013 for selected manufacturers.


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