Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

Walmart Worker Woman

The Wal-Mart Worker Woman profile is defined by practicality and thrift. They will be moderately hesitant and almost always choose products that represent a conservative and affordable choice. They enjoy Bingo, like to watch DVD’s while snacking on chips and dip. Transportation is viewed as a way to get around and therefore they are very thrifty in what they purchase. Where available they will take public transit. They have a cell phone for emergencies and limited access to media. They take advantage of Wi-Fi access and share interests with friends and family.


Age: Range between 28 years and 65 years of age

Gender: Female

Marital Status: Single, Married or Separated

Purchasing Quality Index: Average 0.5

Vehicle Group: Up to 15 years old, generally a practical vehicle, valued under $20K

Preferred Vehicles*: Buick Regal, Toyota Camry, Nissan Altima, Plymouth Neon, Chrysler Intrepid, Chevrolet Cobalt, North American Minivans, Ford Focus, Ford Contour, Honda Accord, Civic, Toyota Corolla, Camry, Chrysler/Dodge Minivans, Caliber, Ford Taurus, Chevrolet Malibu, Volkswagen Rabbit, Golf, Mazda 323, Mazada3, Pontiac G5, Hyundai Sonata, Scoupe, Accent, Saturn Astra

Home/Condo: May own a small home, duplex, row house, semi-detached, townhouse or rent in a low/high rise, row house, town house

Home Value: If the property is owned it is generally valued at between than $150K and $200k

Income Range: Low end $25K per year; high end $45K per year

Smoker: Higher than average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices