Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

Facebook and Bistros

The Facebook and Bistros profile is an emerging consumer with trendy tastes and contemporary style. They are new to the workforce and are emerging as consumers. Communications are an important part of their lives and they tend to be “connected” 24/7. They consume all forms of media and are active participants in Social media. They binge watch TV and are moving away from cable. Many purchases are made to enhance experiences and relationships. Starting out may require living with parents or sharing a rental property with a room-mate. This group enjoys evenings out and weekend excursions that may include zip lining, kayaking, biking and working out. They frequent eating out and are often found in trendy coffee shops. They spend a higher percentage of their income on discretionary items.


Age: Range between 20 years and 32 years of age

Gender: Male or Female

Marital Status: Single

Purchasing Quality Index: Average 0.5

Vehicle Group: More than 3 years old, less than $25K, generally a practical vehicle that may also display a sporty flair, 2 doors or 4 doors

Preferred Vehicles*: Honda Civic, CRV, S2000 Convertible, Fit, Toyota Corolla, Yaris, Prius, Chrysler Neon, Caliber, Dodge Dart, Ford Focus, Fiesta, C-MAX, Chevrolet Cruze, Sonic, Malibu, Volkswagen Rabbit, Golf, Jetta, Mazda 323, Mazda 3, Pontiac G5, Nissan Versa, Altima, Hyundai Sonata, Scoupe, Accent, Saturn Astra, BMW Mini, Fiat 500, KIA Rio, Soul, Mini Cooper, Acura ILX, Scion tC

Home/Condo: Rent alone or with a room-mate also may still live with parents

Home Value: If the property is owned it is generally valued at less than $150K

Income Range: Low end $28K per year; high end $55K per year

Smoker: Higher than average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices