Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

Student Female

The Student Female profile is an emerging consumer with practical concerns about finances and employment. Their tastes trend toward modern and stylish but on a budget. Many purchases are made to enhance experiences and relationships. When not on campus they are living with parents or sharing a rental property with a room-mate. This group enjoys an evening out and will spend a higher percentage of their income on fast food, jeans, and casual attire. Being online is an important part of their lives and they are comfortable with shopping on multiple devices. They interact with all forms of media, which form a critical part of their lives. They remain connected to share experiences and provide a forum for opinion. They have created their first LinkedIn profile, and are looking for connections.


Age: Range between 16 years and 25 years of age

Gender: Female

Marital Status: Single

Purchasing Quality Index: Average 0

Vehicle Group: More than 3 years old, less than $22K, generally a practical vehicle that may also display a sporty flair, 2 doors or 4 doors

Preferred Vehicles*: Honda Accord, Civic, Toyota Corolla, Yaris, Camry, Chrysler Neon, Caliber, Dodge Dart, Ford Focus, Chevrolet Cruze, Sonic, Spark, Malibu, Volkswagen Rabbit, Golf, Jetta, Mazda3, Pontiac G5, Nissan Versa, Altima, Hyundai Scoupe, Accent, Mini, Fiat 500 BMW i3, KIA Soul, Forte

Home/Condo: Live with parents or rent

Home Value: If the property is owned it is generally valued at less than $150K

Income Range: Low end $10K per year; high end $25K per year

Smoker: Average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices