Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

Student Male

The Student Male profile is an emerging consumer with practical concerns about finances and employment. They live on a budget, enjoy computer games and watch TV shows at their convenience, time shifting as needed. When not on campus they are living with parents or sharing a rental property with a room-mate. This group enjoys an evening out and will spend a higher percentage of their income on fast food and gaming. They consume media in all forms and look for their favorite TV programs on-line. They stream everything from movies to music and are connected at all times. They are often at the fitness center hanging out with friends. They have created their first LinkedIn profile, and are looking for connections.


Age: Range between 16 years and 25 years of age

Gender: Male

Marital Status: Single

Purchasing Quality Index: Average 0

Vehicle Group: More than 3 years old, less than $22K, generally a practical vehicle that may also display a sporty flair, 2 doors or 4 doors

Preferred Vehicles*: More than 3 years old, less than $22K, generally a practical vehicle that may also display a sporty flair, 2 doors or 4 doors Preferred Vehicles*: Honda Civic, Accord, Toyota Corolla, Yaris, Camry, Chrysler Neon, Caliber, Dodge Dart, Ford Focus, Chevrolet Malibu, Volkswagen Rabbit, Golf, Jetta, Mazada3, Pontiac G5, Nissan Versa, Altima, Hyundai Scoupe, Accent, Mini, Fiat 500, Toyota RAV

Home/Condo: Live with parents or rent

Home Value: If the property is owned it is generally valued at less than $150K

Income Range: Low end $10K per year; high end $25K per year

Smoker: Average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices