Social Media Preferences

Decision Matrix

How does the profile make purchasing decisions?

Acquisition Activity

Are profiles actively making purchases and spending money?

Purchasing Quality Index

What does this profile value more? Affordability or Quality?

Pickup Truck Man

A Pick-up Truck Man has a mixed educational background with some possible trade school. They most likely have a home or rent. They enjoy the outdoors, watching TV, and eating unhealthy snacks. The Pick-up Truck Man will typically work with their hands to create the goods and services. These men prefer beer over wine, football, hockey, baseball or golf, and camping over a resort vacation. They consume traditional media and are expanding their media sources. They enjoy NASCAR and motor sports and traditional values. They can be ethnically diverse and support traditional values.

Age: Range between 30 and 55 years old

Gender: Male

Marital Status: Married or Single

Purchasing Quality Index: Average 2.5

Vehicle Group: Any pick-up truck or SUV with off-road capabilities, worth more than $20K

Preferred Vehicles*: Chevrolet Silverado’s, GMC Sierra, Suburban’s, GMC Trucks, Ford Trucks, Expedition, RAM/Dodge Trucks, Durango, Jeeps, Toyota Tundra, 4Runner, Nissan Titan, Frontier

Home/Condo: May own a home or are a tenant

Home Value: The home value is generally greater $150K, but may be less in less populated regions

Income Range: Low end $40K per year; high end $80K per year

Smoker: Higher than average likelihood


*Note – Vehicle list represents typical vehicles preferred but not all possible choices