Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

Executive on the Move

The Executive on the move is generally ambitious and will view their career as very important. They are generally well educated, often with a postgraduate degree. They are affluent and are driven by social status and income levels. They will often make purchases that they feel will publically enhance their status. They predominately live in suburban areas, meet at the club, shop at high-end retail outlets and own more than one vehicle. They travel often for both business and pleasure and take a book for passing time, either on a tablet or paper edition. The consume media in multiple forms including on-line newspapers and can be found on LinkedIn. They plan for the financial security.


Age: Range between 35 and 60 years old

Gender: Male or Female

Marital Status: Married or Single

Purchasing Quality Index: Average 3.5

Vehicle Group: Less than 7 years old, valued at more than $30K, often an entry level luxury brand

Preferred Vehicles*: Less than 7 years old, valued at more than $30K, often an entry-level luxury brand, some Hybrid nameplates, own more than 1 vehicle. Preferred Vehicles*: BMW 3 Series, 5 Series, 7 Series, X3, X5, X6, Infinity G25, G37, Q50, QX50, QX60, Lexus ES 350, GS 350, LS 460, RX 350, RXh400, GX, NX, Audi A4, A5, A6, A7, A8, Mercedes C Class, E Class, S Class, GL Class, GLE, GLK, Honda Accord EX, Acura TSX, TL, TLX, Cadillac CTS, SRX, Escalade, XTS, Chrysler 300, Nissan Maxima, Toyota Venza, Hyundai Santa Fe, Hyundai Genesis, Equus, Jeep Grand Cherokee, Lincoln MKT, MKX, MKZ, Land Rover LR4, Range Rover, Jaguar XF, XJ, Toyota Land Cruiser, Sequoia, Porsche Panamera, Tesla Model S

Home/Condo: Own a home, or a Condo

Home Value: Greater than 50% of the average value in the postal code

Income Range: Low end $50K per year; high end $125K per year

Smoker: Average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices