Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

Just Arrived

The Just Arrived person has recently arrived and has limited means, contacts, and sometimes language skill. This profile can be community centric and can rapidly improve their living situation. They tend to be cautious and conservative purchasers and will often save a higher percentage of income. At times they will have more than one generation living on the same premises. They consume all forms of media and use Social media to maintain extended connections, and use Skype.


Age: Range between 20 years and 60 years of age

Gender: Male or Female

Marital Status: Single, Married or Separated

Purchasing Quality Index: Average 1.0

Vehicle Group: Greater than 8 years old, generally a practical vehicle, valued under $22K

Preferred Vehicles*: Buick Regal, Toyota Camry, Nissan Altima, Plymouth Neon, Chrysler Intrepid, Chevrolet Cobalt, North American Minivans, Ford Focus, Ford Contour, Honda Accord, Civic, Toyota Corolla, Camry, Chrysler/Dodge Minivans, Caliber, Ford Taurus, Chevrolet Malibu, Volkswagen Rabbit, Golf, Mazda 323, Pontiac G5, Hyundai Sonata, Scoupe, Accent, Saturn Astra

Home/Condo: May own a small home, duplex, row house, semi-detached, townhouse or rent in a low/high rise, row house, town house

Home Value: If the property is owned it is generally valued at between than $150K and $200k

Income Range: Low end $25K per year; high end $45K per year

Smoker: Higher than average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices