Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

Outdoor Adventurer

The Outdoor Adventurer will place experiences ahead of material possessions. However, they will spend extensively on items that will enhance those experiences. They tend to be media-savvy and well educated and are often very well informed. They are heavy on-line users and can be influenced by design and will be early-adopters. Technology for communication is a positive and keeping in touch is important. They consume all forms of media and can be found posting in on-line groups and communities. They enjoy weekends and vacations to take full advantage of outdoor activities, from bikes to boats, in-line skates and trekking in the woods, you’ll find these peoples in all seasons in groups and individually.


Age: Between 25 years and 45 years old

Gender: Male or Female

Marital Status: Married or Single

Purchasing Quality Index: Average 3.0

Vehicle Group: Greater than 5 yrs old, worth less than $40K, may also include Hybrids

Preferred Vehicles*: Jeep Cherokee, Grand Cherokee, Wrangler, Patriot, Subaru Impreza Outback, Legacy, Land Rover Freelander, Defender, Toyota Highlander, RAV4, Volvo XC70, XC904, Toyota Prius, Honda CRZ – Hybrid, Chrysler Aspen Hybrid, Hybrid, Lexus RX400h, Ford Fusion Hybrid, Honda Insight, Fit, , Chevrolet Trucks, Ford Trucks, Dodge Trucks, Mazda 323, Hyundai Tiberon, Elantra, Toyota RAV, Nissan Sentra

Home/Condo: May own a home or are a tenant

Home Value: The home value is generally greater $150K, but may be less in less populated regions

Income Range: Low end $25K per year; high end $80K per year

Smoker: Less than average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices