Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

On the Road Sales

The On the Road Sales profile typically has a post secondary education and is employed in the white collar sector. They live in both urban but usually suburban communities. They will frequently work from a home office. This profile will be well read and aware of current issues and tend to have conservative views. Staying in touch is a personal and professional choice and they are on-line 24/7 and are active on Social media including adding connections on LinkedIn. Technology that makes their lives easier is important. They often eat alone and are familiar with all the popular restaurants. They often drive company owned vehicles and turn them over on a regular basis.


Age: Range between 25 years old and 45 years old

Gender: Male or Female

Marital Status: Married or Single

Purchasing Quality Index: Average 2.5

Vehicle Group: Less than 10 yrs old vehicles, valued under $45K, with a sporty flair

Preferred Vehicles*: Acura TL, EL, TLX, Integra, BMW 1 and 3 Series, X1, X3, Volkswagen Rabbit, Golf, Mazda 323, Subaru Impreza, Pontiac G5, Nissan Altima, Hyundai Tiburon, Honda Civic, Accord, BMW 3 Series, 5 Series, Infinity G37, Q50, Lexus IS 350, ES 350, GS 350, RX 350, Audi A4, A5, A8, Q3, Q5, Mercedes C Class, Honda Accord EX, Cadillac CTS, SRX, Nissan Maxima, Toyota Venza, Hyundai Santa Fe, Hyundai Genesis, Lincoln MKT, MKZ

Home/Condo: Own a home or a condo

Home Value: Typically valued at more than $150K

Income Range:Low end $40K per year; high end $95K per year

Smoker: Average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices