Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

Golden Years Couple

The Golden Years Couple are generally hesitant decision makers who are accustomed to compromise. They will research purchases but will pay attention to the advice of knowledgeable people. Often this profile needs to manage their resources and will seldom make rash choices. The Golden Years Couple enjoy trips to the grocery store, typically in late model North American sedans; Buick's and Chryslers are popular as are older Cadillac’s. They enjoy listening to CBC radio, may attend craft shows and also attend local or community events. They have a mixed educational background and have worked in either a service of manufacturing role. They consume traditional media, however they are moving forward with tablets and smart phones, For more rural couples, they may also choose to drive an older pick-up truck, read Gardening Life and drink iced tea.


Age: Greater than 60 years of age

Gender: Both male and female

Marital Status: Married

Purchasing Quality Index: Average 3.5

Vehicle Group: Up to 10 years old, generally a practical mid-sized to full size vehicle, valued over $25K

Preferred Vehicles*: Buick LeSabre, Regal, Chrysler Sebring, 300, Intrepid, Concorde, Lincoln Towncar, Cadillac STS, Oldsmobile Alero, Intrigue, Toyota Camry, Nissan Altima, Plymouth Neon, Chevrolet Cobalt, North American Minivans, Honda Accord, Civic, Toyota Corolla, Camry, Chrysler/Dodge Minivans, Ford Taurus, Crown Victoria, Chevrolet Malibu, Nissan Maxima, Lexus 350, Hyundai Sonata

Home/Condo: Own a home or condo

Home Value: The property valued at more than $150K

Income Range: Low end $50K per year; high end $100K per year

Smoker: Average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices