Social Media Preferences

Decision Matrix

How does the profile make purchasing decisions?

Acquisition Activity

Are profiles actively making purchases and spending money?

Purchasing Quality Index

What does this profile value more? Affordability or Quality?

Upper Crust

The Upper Crust individuals enjoy an upscale lifestyle for themselves and their families. They enjoy attending film festivals and TIFF in particular. They choose to drink bottled water and enjoy it more if it comes in a unique bottle style. Upscale shopping is part of their routine. Their on-line presence reflects their desire for exclusive items and will search the world to locate them. They make donations to charitable causes that span local, national and international issues. French and California wines are preferred but other niche country products are also popular. Winter sports are enjoyed at exclusive clubs and resorts and vacations are planned to break-up the year. Expensive foreign autos are found in their driveways in particular Mercedes, BMW, Audi and Lexus. They own more than 1 vehicle and often have 1 for each child. They approve of Hybrids and enjoy the experience of a Tesla. They consume all forms of media and will often stream movies to their media room.

Age: Greater than 40 years of age

Gender: Male or Female

Marital Status: Married or Single

Purchasing Quality Index: Average 4

Vehicle Group: Up to 5 years old, more likely a luxury brand, emphasis on quality, valued over $35K

Preferred Vehicles*: BMW 5 Series, 6 Series, 7 Series, X6, Mercedes CL550, E Class, S Class, GL550, SL Lexus GS, LS, LX, Jaguar XKR, XJ, XF, Land Rover Sport, Range Rover, Toyota Land Cruiser, Porsche Panamera, Cayman, Macan, Tesla Model S, Lincoln MKS, Maserati Ghibli, Infinity Q70, Audi A7, A8

Home/Condo: Single family house, condo, apartment

Home Value: The property is valued at more than $400K

Income Range: Low end $100K per year; high end $750K per year

Smoker: Average likelihood


*Note – Vehicle list represents typical vehicles preferred but not all possible choices