Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

Suburban Society

The Suburban Society enjoys living in exclusive neighbourhoods outside of larger urban areas. They enjoy their weekends usually filled with outdoor activities. In the winter this generally includes skiing and in the summer golf. If not participating they are making an appearance at the club. They will listen to jazz whether it’s live or on satellite radio, and are learning to stream their favorite music. They like to keep up on what’s happening in the entertainment world and have been known to choose an imported beer to quench their thirst. They like to drive well-made vehicles with a touch of luxury, whether it’s for themselves or with the family. They have access to all form of media and are selective in their choices. They generally own more than 1 vehicle and will consider a Hybrid.


Age: Range between 35 and 65 years of age

Gender: Male or Female

Marital Status: Single, Married or Separated

Purchasing Quality Index: Average 4

Vehicle Group: Up to 7 years old, more likely a luxury brand, emphasis on quality, valued over $30K

Preferred Vehicles*: Up to 7 years old, more likely a luxury brand, emphasis on quality, valued over $30K Preferred Vehicles*: BMW 3 Series, 5 Series, 6 Series, 7 Series, X3, X5, X6, Mercedes ML320, E Class, C Class, S Class, GLE, GLK, M Class, Lexus ES, GS, RX 350, RX400h, LS 460, LX 470, Infinity Q50, Jaguar XKR, XJ, XF, Land Rover Sport, Acura RL, TL, TLX, Audi TT, A5, A6, A8, Q5, Q7,S5 Quattro , Cadillac SRX, CTS, XTS, Lincoln MKS, MKT, MKZ, Tesla Model S

Home Value: Generally ranges from 40% to 100% of the average value in the postal code

Income Range: Low end $100K per year; high end $250K per year

Smoker: Average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices