Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

Just Married

The Just Married are under 30 living in a duplex, row house, semi-detached or town house primarily located in an urban neighbourhood. Their living area will be relatively small, less than 2000 square feet. They have recently graduated from university or college and are at the beginning of a career. They like movies, shopping at big box stores or large chain department stores. They like to eat fruits and vegetables and may even attempt being a vegetarian. They prefer to bank online and will shop electronically and consume all forms of media while remaining active on Social media. Plans for starting a family are not far off to be followed by a family vehicle.


Age: Less than 30 years of age

Gender: Male or Female

Marital Status: Married

Purchasing Quality Index: Average 0.5

Vehicle Group: Up to 10 years old, generally a practical vehicle that may also display a sporty flair, 2 doors or 4 doors, valued under $30K

Preferred Vehicles*: Honda Accord, Civic, Toyota Corolla, Camry, Chrysler/Dodge Minivans, Neon, Dart, Caliber, Ford Taurus, Fusion, C-MAX, Chevrolet Malibu, Volkswagen Rabbit, Golf, Jetta, Mazda 323, Subaru Impreza, Pontiac G5, Nissan Altima, Hyundai Elantra, Sonata, Santa Fe, Scoupe, Accent, Saturn Astra, Jeep Cherokee, KIA Sportage, RIO, Hyundai Tucson, Fiat 500

Home/Condo: Own a small home, duplex, row house, semi-detached, townhouse or rent

Home Value: If the property is owned it is generally valued at less than $150K

Income Range: Low end $35K per year; high end $65K per year

Smoker: Average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices