Social Media Preferences

Decision Matrix

How does the profile make purchasing decisions?

Acquisition Activity

Are profiles actively making purchases and spending money?

Purchasing Quality Index

What does this profile value more? Affordability or Quality?

The Landlord

The Landlord enjoys owning more than one property and is able to derive rental income from the additional locations. They may take a vacation to an all inclusive resort, play tennis and read financial sections of newspapers. They prefer late model vehicles that may be sports oriented or an entry level luxury brand. They enjoy living in the suburbs, home exercise equipment, indoor sports and working out. They read magazines and books when not watching television shows on investing, and they may also enjoy a domestic beer. They consume all forms of media and take advantage of on-line shopping to identify opportunities.

Age: Older than 35 years of age

Gender: Male or Female

Marital Status: Married or Single

Purchasing Quality Index: Average 2.0

Vehicle Group: Less than 7 years old, generally a practical vehicle, valued over $25K

Preferred Vehicles*: Honda Civic, Ford Taurus, Mazda 3, Nissan Altima, Accord, Crosstour, Hyundai Sonata, Santa Fe, Toyota Corolla, Camry, BMW 3 Series, Infinity G25, G37, Lexus ES 350, RX 350, Audi A4, Mercedes C Class, Honda, Acura TSX, TL, TLX, Cadillac CTS, SRX, Nissan Maxima, Murano, Toyota Venza, Hyundai Santa Fe, Genesis, Genesis Coupe, Buick Enclave, Lincoln MKT, MKX

Home/Condo: Own more than one property which may also include a seasonal dwelling that generates additional income

Home Value: The additional property may range from $80K to well over $400K depending on the location

Income Range: Low end $80K per year; high end $125K per year

Smoker: Average likelihood


*Note – Vehicle list represents typical vehicles preferred but not all possible choices