Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

Middle Management

The Middle Management is an individual or a dual income couple or family with a post secondary education living in a house or a condo. They drive a vehicle with a value of $25K to $55K and normally drive more than 15,000 km per year. They prefer late model vehicles that may be sports oriented. They enjoy living in the suburbs, home exercise equipment, indoor sports and working out. They read magazines and books when not watching television shows on investing, and they may also enjoy a domestic beer. They consume all forms of media and regularly update their profile on LinkedIn.


Age: Between 28 and 60

Gender: Male or Female

Marital Status: Married or Single

Purchasing Quality Index: Average 3.0

Vehicle Group: Less than 8 years old, with a value greater than $30K, typically 2-4 doors

Preferred Vehicles*: Chrysler 300, Dodge Challenger, Acura 3.2TL, TLX, MDX, RDX, Cadillac CTS, Infinity G37, Q50, Buick LaCrosse, Hyundai Genesis, Genesis Coupe, Lexus IS 350, ES 350, BMW 328, X3, X4, X5, Audi 4, 5, 6, Q5, Q7, Mercedes C Class, GLE, GLK, Volkswagen Passat, Volvo S40, Jeep Grand Cherokee, Cherokee, Porsche Macan, Cayman, Lincoln MKC, Ford Explorer

Home/Condo: Typically own a Home or a Condo

Home Value: Range between $150K-$500K

Income Range: Low end $50K per year; high end $120K per year

Smoker: Slightly below average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices