TThe Turtle likes stability and avoids making life decisions that require change or relocation. They have lived in their less than 2800 sq. ft. current home for more than 20 years. They may have a family and have worked in a mixed blue and white collar industry or service industry. They like movies, eating beef and may take a camping vacation.
Age: Greater than 50
Gender: Male or Female
Marital Status: Married or Single
Purchasing Quality Index: Average 1.0
Vehicle Group: More than 3 years old, more than $30K, typically 2 door or 4 Door cars
Preferred Vehicles*: Buick Regal, Toyota Camry, Nissan Altima, Chrysler Intrepid, Chevrolet Cobalt, North American Minivans, Ford Focus, Ford Contour, Honda Accord.
Home/Condo: Typically own a home
Home Value: Older Home, lower value range for the area
Income Range: Low end $45K per year; high end $70K per year
Smoker: Greater than average likelihood
*Note – Vehicle list represents typical vehicles preferred but not all possible choices