Social Media Preferences



Decision Matrix

How does the profile make purchasing decisions?
Hesitant
Decisive
Function
Form
Conservative
Ostentatious
Practical
Fun

Acquisition Activity

Are profiles actively making purchases and spending money?
Inactive
Active

Purchasing Quality Index

What does this profile value more? Affordability or Quality?
Affordability
Quality

The Turtle

TThe Turtle likes stability and avoids making life decisions that require change or relocation. They have lived in their less than 2800 sq. ft. current home for more than 20 years. They may have a family and have worked in a mixed blue and white collar industry or service industry. They like movies, eating beef and may take a camping vacation.


Age: Greater than 50

Gender: Male or Female

Marital Status: Married or Single

Purchasing Quality Index: Average 1.0

Vehicle Group: More than 3 years old, more than $30K, typically 2 door or 4 Door cars

Preferred Vehicles*: Buick Regal, Toyota Camry, Nissan Altima, Chrysler Intrepid, Chevrolet Cobalt, North American Minivans, Ford Focus, Ford Contour, Honda Accord.

Home/Condo: Typically own a home
Home Value: Older Home, lower value range for the area
Income Range: Low end $45K per year; high end $70K per year

Smoker: Greater than average likelihood

 

*Note – Vehicle list represents typical vehicles preferred but not all possible choices