Social Media Preferences

Decision Matrix

How does the profile make purchasing decisions?

Acquisition Activity

Are profiles actively making purchases and spending money?

Purchasing Quality Index

What does this profile value more? Affordability or Quality?

Young Gun

The Young Gun lives in a suburban or exurban neighbourhood and are single or with a young family. They have had a college or university education and enjoy working out with exercise equipment. For entertainment a Young Gun may choose community theatre, cinemas or a hockey game. They like to read books and magazines, especially ones that focus on style. This group is looking to advance in their careers and show a great deal of ambition. They use Social media frequently, and are developing a LinkedIn profile. They consume all forms of media and are moving away from traditional outlets. They are connected at all times.

Age: Range between 25 years old and 38 years old

Gender: Male

Marital Status: Married or Single

Purchasing Quality Index: Average 4.0

Vehicle Group: Less than 10 yrs old vehicles, valued under $28K, with a sporty flair, typically with 2 doors

Preferred Vehicles*: Acura ILX, TL, EL, TLX, BMW 1, 2 and 3 Series, Mini, Volkswagen Rabbit, Golf, Mazda3, Subaru Impreza, Nissan Altima, Hyundai Tiburon, Honda Civic, Accord, Chevrolet Camaro V6, Cruze, Sonic, Ford Mustang V6

Home/Condo: Own a home or a condo

Home Value: Typically valued at more than $350K

Income Range: Low end $40K per year; high end $65K per year

Smoker: Slightly higher than average likelihood


*Note – Vehicle list represents typical vehicles preferred but not all possible choices